Acres Infra Homes Pvt. Ltd. ("we", "us", "our", or "Acres Infra Homes") operates the Dwarika City project websites at dwarikacity.in, phase1.dwarikacity.in, and phase2.dwarikacity.in (collectively, the "Sites"). This Privacy Policy explains how we collect, use, share, and safeguard your personal data when you visit the Sites, submit an enquiry, or interact with our advertising on Google, Meta (Facebook/Instagram), or other platforms.
By using the Sites or submitting your information through any of our lead capture forms, calls, WhatsApp, or ad platforms, you consent to the practices described in this policy. This policy is published in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000 and its rules.
1. Who we are
Data Fiduciary: Acres Infra Homes Pvt. Ltd., a company incorporated under the Companies Act, 2013, having its registered office at 502 Sushma Regency, Danapur, Patna, Bihar, India. The directors of the company are Mr. Sushil Kumar and Mr. Alok Kumar.
Project sites: Dwarika City Phase 1 (Kutlupur, Airport Road, Bihta) and Dwarika City Phase 2 (Gyaspur, Bahpura Road, Bihta), Patna, Bihar.
Acres Infra Homes Pvt. Ltd. is registered as a Real Estate Agent with the Bihar Real Estate Regulatory Authority (Bihar RERA). Registration details and certificate are available on the Bihar RERA website at this link and can be verified at rera.bihar.gov.in.
2. Information we collect
2.1 Information you provide directly
Contact details: full name, mobile number, email address, city, and country.
Enquiry details: any message, budget range, preferred plot size, or requirements you share with us.
Communication records: transcripts and recordings of calls, WhatsApp chats, and messages exchanged with our sales team for quality, training, and compliance purposes.
Site-visit information: preferred date and time, ID proof (where legally required at the project site).
2.2 Information collected automatically
Device and browser data: IP address, browser type, operating system, screen size, language, and referring URL.
Usage data: pages viewed, time on page, clicks, scroll depth, and interaction with buttons or forms.
Advertising identifiers: Google Click ID (GCLID), Facebook Click ID (fbclid), UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content), and other campaign attribution data.
Cookies and similar technologies: Google Tag Manager, Google Analytics, Google Ads Conversion Linker, Meta Pixel, and Microsoft Clarity session recordings and heatmaps.
2.3 Information from third parties
Lead information submitted via Google Ads Lead Form extensions and Meta Lead Ads forms is transmitted directly to us by Google and Meta.
Listings on 99acres.com, Housing.com, or similar property portals may share your enquiry details with us where you have consented to be contacted by developers.
3. How we use your information
We process your personal data for the following specific and lawful purposes:
To respond to your enquiry, provide plot details, pricing, brochures, and site-visit scheduling.
To contact you by phone call, WhatsApp, SMS, or email for sales follow-up, drip nurture campaigns, and updates about Dwarika City Phase 1 and Phase 2.
To measure the performance of our advertising campaigns, including uploading hashed contact data and Click IDs to Google Ads and Meta for conversion tracking and enhanced conversions.
To improve the Sites, our sales process, and user experience through analytics and session-recording tools.
To comply with applicable laws, respond to lawful requests from public authorities, and enforce our Terms of Use.
To detect, prevent, and address fraud, security incidents, or misuse of the Sites.
Marketing communications: By submitting your details, you consent to receive calls, WhatsApp messages, SMS, and emails from Acres Infra Homes and our authorised channel partners, even if your number is registered on the National Do Not Call (DND) registry, for a reasonable period after your enquiry. You can opt out at any time by replying STOP on WhatsApp/SMS or writing to info@dwarikacity.in.
4. Sharing your information
We do not sell your personal data. We share it only with:
Our sales and support team at Acres Infra Homes for the purposes stated above.
CRM and marketing service providers we use to manage leads and campaigns, including TeleCRM, Privyr, Pabbly Connect, Bolna AI (for AI voice qualification calls), and Exotel (for cloud telephony).
Advertising and analytics platforms including Google Ireland Ltd. (Google Ads, Google Analytics, Google Tag Manager), Meta Platforms Ireland Ltd. (Facebook Pixel, WhatsApp Business), and Microsoft Corporation (Microsoft Clarity), for conversion measurement, remarketing, and analytics. Contact details shared for enhanced conversions are hashed (SHA-256) before transmission.
Authorised channel partners only where required to arrange site visits or documentation on our behalf, under confidentiality obligations.
Legal, financial, and regulatory authorities including tax authorities, courts, and other statutory bodies, where required by law.
Banks and housing finance companies where you request assistance with a home loan for a plot at Dwarika City.
Some of these service providers may store or process your data outside India. Where this happens, we take reasonable steps to ensure your data continues to be protected in accordance with this policy and the DPDP Act.
5. Cookies and tracking
The Sites use cookies and similar technologies for the following purposes:
Essential cookies: required for the Sites to function.
Analytics cookies: Google Analytics and Microsoft Clarity, which help us understand how visitors use the Sites.
Advertising cookies: Google Ads and Meta Pixel, which help us measure ad performance and show relevant ads to you on other websites.
You can control cookies through your browser settings. Blocking cookies may reduce the functionality of the Sites. To opt out of personalised advertising, visit Google Ads Settings and Meta Ads Preferences.
6. Data retention
We retain your personal data only for as long as necessary for the purposes described above, or as required by law. Typically:
Active enquiries: retained for the duration of the sales cycle plus 24 months.
Booked customers: retained for the duration of the customer relationship and for such further period as required under applicable tax, accounting, and other laws.
Analytics and advertising data: retained per the default retention settings of the respective platforms (typically 14 to 26 months).
7. Your rights under the DPDP Act
Subject to applicable law, you have the right to:
Access a summary of your personal data that we process.
Request correction, completion, or updation of your personal data.
Request erasure of your personal data where it is no longer necessary for the purposes for which it was collected.
Withdraw the consent you have given for the processing of your personal data at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
Nominate an individual to exercise these rights in the event of your death or incapacity.
Register a grievance with our Grievance Officer (see Section 10 below).
To exercise any of these rights, please email us at info@dwarikacity.in. We will respond within the timelines prescribed under the DPDP Act.
8. Data security
We use commercially reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include HTTPS encryption on the Sites, access controls on our CRM, and vendor due diligence. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
9. Children
The Sites are not directed at children under 18. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately and we will delete it.
10. Grievance Officer
In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, the details of the Grievance Officer are:
Grievance Officer: Vijay Prakash
Company: Acres Infra Homes Pvt. Ltd.
Address: 502 Sushma Regency, Danapur, Patna, Bihar, India
We will acknowledge your grievance within 24 hours and resolve it within 15 days.
11. Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised "Last updated" date. Material changes will be communicated through prominent notice on the Sites.
12. Contact us
For any questions, concerns, or requests about this Privacy Policy or your personal data, please reach out to us at: